Winner of Vodafone Drive into the Big League Season 3
Vodafone India, one of India’s leading telecommunications service providers, recently announced the winners of Vodafone Drive into the Big League Season 3 & Vodafone SuperFan, two unique and innovative customer engagement initiatives. The winners were announced on the eve of the Indian Grand Prix 2013, to be held at the Buddh International Circuit (BIC).
At the close of 2 months of high activity-led selection and elimination process, Havmor Ice Cream Limited was declared the winner of the Vodafone Drive into the Big League Season 3 - an annual initiative by Vodafone Business Services, the enterprise arm of Vodafone India. Vodafone Drive into the Big League Season 3 aimed to provide one lucky medium enterprise (a company with a turnover of Rs.100-500 Cr) a once-in-a-lifetime opportunity of getting its company logo take prestigious place on the Vodafone McLaren Mercedes cars that will race at the Indian Grand Prix 2013. The logo will take center stage, alongside multi-billion dollar brands, to be viewed by millions of television viewers across the globe.
Mr. Ankit Chona, Managing Director, Havmor Ice Cream Limited received this honour at the hands of Mr. Naveen Chopra, Director, Vodafone Business Services in the presence of0.
Vodafone Drive into the Big League (DiTBL) Season 3, Mr. Naveen Chopra, Director, Vodafone Business Services, said, “We are overwhelmed by the tremendous response to this unique initiative since the time we started in 2011. The first two seasons of Vodafone Drive into the Big League were aimed at SMEs, but with the third season we decided to give this opportunity to a medium sized enterprise. It will provide the thrust necessary to translate their desire to join the big league into reality. This initiative has helped Vodafone Business Services understand the goals and challenges of medium sized enterprises and in turn connect with them to provide tailor made business solutions that meet their requirements and expectations.”
Receiving the coveted honour of being the guest sponsor, Ankit Chona, Managing Director, Havmor Ice Cream Limited said, “This is a hard to believe moment. I thank Vodafone for creating this wonderful platform for enabling medium sized enterprises like us to gain centre stage. It is a once-in-a-lifetime experience to see our logo being showcased on a global stage as the Vodafone McLaren Mercedes cars race through the circuit during the race weekend. This global opportunity is invaluable to us as it will help build more equity for our brand and will definitely propel us in joining the elite group of enterprises.”
Leveraging its global and exclusive relationship with McLaren Mercedes since 2007, Vodafone has been engaging and providing customers with great experiential events and promotions through access to the team, the drivers and other assets. Another such pioneering initiative has been Vodafone SuperFan. The initiative enables four lucky customers to win a grand opportunity to interact, stay and cheer the legendary Vodafone McLaren Mercedes Team in Delhi.
The four lucky winners of this year’s Vodafone SuperFan are Zishan Ali, Neerja Joshi, Diwanshu and Arup Sarkar who win an all-expense sponsored trip to Delhi and stay with Vodafone McLaren Mercedes team. And that’s not all! During the race, the Vodafone SuperFan winners get access to the pit lane and join the on and off-track activities of the Vodafone McLaren Mercedes team. The winners were greeted on stage by racing icon, Jenson Button.
About Vodafone Business Services..
Serving the needs of businesses, Vodafone Business Services provides Voice and Data solutions across mobility and wireline platforms. With the advantage of global expertise and experience and the knowledge of local markets, the business is run through the following verticals – Vodafone Global Enterprise (VGE), National Corporate (NC), Small and Medium Enterprise (SME) and the recently created vertical for Government customers.
About Vodafone India...
Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company has operations across the country serving over 150 million customers. Vodafone India has firmly established a strong position within the Vodafone Group to, becoming the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market.
For more information, please visit www.vodafone.com. Follow us on twitter @VodafoneIN
Photo Caption 1: Left to Right – Jenson Button, McLaren Mercedes Racing Star, Ankit Chona, Managing Director, Havmor Ice Cream Limited (winner of Vodafone Drive into Big League- Season 3) along with Naveen Chopra, Director, Vodafone Business Services
Photo Caption 2 : Vodafone McLaren Mercedes Racing star Jenson Button with the winners of Vodafone Superfan Contest
For further information, please contact:
Mansi Tiwari, Vodafone India, mansi.tiwari@vodafone.com
Sushmita Sarkar, Adfactors PR, sushmita.sarkar@adfactorspr.com
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