Mr. Adhil Shetty,
BankBazaar.com
Home buyers apportion
every paisa of their personal savings &
income for making a single, lifetime investment & hence have the need to save as much as they can.
It is this
penny-pinching that developers / promoters and real estate agents exploit by
offering buttery schemes, freebies & other features to lure customers.
At face value, a
majority of these options seem attractive. However, when the gloss wears off,
these schemes are seen to be riddled with nasty traps.
With the level of
uncertainty reaching new heights in the market today, it has become important
to evaluate the next real estate investment thoroughly to be on the safe side.
Even a single mistake
or a falling into a trap can convert a perfectly positioned real estate
investment into a nightmare.
Biggest Ruse..
Of all the ruses that
Realtors & developers / promoters use, ‘sample flats’ are the biggest and
the diciest trap.
When property buyers
visit project sites, the representatives present at the site show them a sample
flat.
The moment the buyer
enters this sample flat, something magical happens. They are made so beautiful
& spellbinding that the property buyers are just delighted to have found
the perfect house for the rest of their
lives.
But wait! This is the
trap set by the developers / promoters, which seems to be working as intended
by them.
But why are you
trapped?..
Basic human
tendencies, emotions & dreams are
generally responsible for this.
Every homeowner wants
to own the best flat with the most spacious outlay & a premium feel.
Keeping this in mind, the builders /
promoters create a sample flat for activating the emotional cells of buyers’
minds and preventing their rational thoughts from prevailing.
They make things hard
on the emotional front by throwing the bait of a sample flat, which buyers
often bite into.
Looking Spacious..
Considering that
there are, on an average, 4 to 8 people in a family & a great deal of
personal belongings, house buyers prefer bigger flats that can accommodate
everything easily without making it appear cluttered.
This is the basic
need that developers make use of to trick buyers by making the flat look spacious.
Toilet, bathroom and
bedroom doors are missing & instead of walls, there are glass partitions
that give the illusion of more living space.
The walls may be made
of gypsum board instead of real cement for providing more space within the
flat.
The ceiling is built
much higher compared to regular flats for increasing the volume & creating
a spacious feel.
Interior designers,
who are trained in creating visual illusions, help with the lighting of the
sample flat.
The furniture and
furnishings used are small and are placed appropriately to add more space to
the flat.
Premium Feel..
Every house owner
wishes to own a house that is better than the rest. It is this aspiration of
living in premium houses that the builders / promoters exploit to add a premium
feel to the sample flats and make it look much more expensive than it actually
is.
Branded furniture
& furnishings of world-class quality are used for pleasing the buyers
instantly.
Flooring material is
of the best quality, giving the flat a classy look.
The walls have swanky
paintings and the balcony gives a picturesque view of the city, which might not
be the same with the actual flat.
When the builders
give property buyers the first tour of the sample flat, they need to stop
themselves from becoming biased with the spacious and premium feel of the flat.
Spare a moment and give it a thought.
This is when the
buyers need to consider every little aspect and ask as many questions as possible
about the flat.
It should be
considered a “now or / never” chance.
After this, the home buyers will either shift to a new builder or simply take
the bait thrown by the builder and be troubled for the rest of their lives.
At the end of the
day, the builders or promoters are just doing their business. There is nothing
illegal in making sample flats appear more spacious and swank than normal homes
or the end product.
Therefore, rather
than blaming the builders for using such tactics & fooling buyers into making a decision, it is
better to be prepared and take everything into consideration when making the
rounds of sample flats.
Buyers need to
consider every little aspect and ask as many questions as possible about the
property.
About the author
Mr. Adhil Shetty is
CEO at BankBazaar.com
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