Olympus launches flagship camera in the premium compact segment..
Olympus Imaging India Pvt. Ltd. recently announced the launch of the STYLUS 1, their flagship compact, globally. This compact camera with professional image quality is touted to be a gamechanger in the way people look at compact cameras. With the launch of the Stylus 1, Olympus marks its entry into the premium category of imaging in India.
The camera, priced at Rs. 44,990, boasts highly powerful elements such as a f2.8 constant aperture 28-300mm i.Zuiko digital lens with 10.7x zoom, high definition Electronic View Finder, built in Wi-Fi and OM-D style shooting, with all of this packed into an ultra-slim body, which has been the epitome of excellence from Olympus.
The compact digital camera market is currently degrowing across the world and yet, in such climes, models with a large imaging sensor, bright lens, premium high image quality and performance, and models with a high magnification which cover a wide range of shooting conditions, remain global bestselling hits for Olympus.
Olympus has thus taken the bull by the horns and introduced a compact camera which fulfills the dream of capturing professional images.
This comes close on the heels of the launch of their OM-D E-M1 which is touted to be a ‘DSLR killer’, says Mr. Kenichiro Mori, Managing Director, Olympus Imaging India Pvt. Ltd., “We have decided that any and every camera that we launch will change the way India looks at imaging. The E-M1 is a camera that has been internationally accepted as the next level of unmatched quality, and with the Stylus 1, we intend to bring to Indian shores the satisfaction of professional photography in a compact body”, continuing, “our faith in India’s growth potential has become even stronger with the acceptance of our mirrorless flagship OM-D E-M1 which was launched last month. We have witnessed a 10% half yearly growth from April to September, 2013. With the launch of the Stylus 1, we are expecting to exceed estimated growth targets in 2 years.”
Since announcing the XZ-1 in January 2011, Olympus has released the STYLUS-XZ-2 and the STYLUS XZ-10 equipped with i.ZUIKO DIGITAL lenses that feature excellent image quality and brightness to the telephoto end, resulted in leading the high-performance model market. All-in-one cameras that support various scenes with powerful zooms have also proved to be popular among families for shooting vacations and children's events. However, up to now it has been difficult to create a model with a powerful zoom lens that effectively balanced the size, excellent image quality, and brightness at all focal lengths. That is where the Stylus 1 disrupts the marketplace.
The STYLUS 1 is the flagship model of the STYLUS series, packing DSLR-level excellent image quality, powerful magnification, superior functions, and a wide shooting range into a compact body for an authentic shooting experience that anyone can easily enjoy - from beginners to advanced users.
Main Features..
* * An optical 10.7x (28-300mm - 35mm equivalent ), constant aperture f2.8 i.ZUIKO DIGITAL zoom lens packed into a compact, slim body.
* * Equipped with a built-in large-size, high-image quality, high-resolution EVF for checking versatile shooting conditions.
* * Shooting style of enhanced operability and stability inherited from OM-D, and a premium compact, slim design
* * Full-featured controls and customization let users focus on shooting
* * Built-in Wi-Fi - 35mm equivalent for easy image sharing and wireless shooting
Other features..
* * iHS Technology
* * PHOTO STORY
* * Art Filters
* * Digital Tele-converter
* * Advanced iAUTO which automatically detects scene settings
* * High-sensitivity shooting at ISO 12800 which reduces blurring and maintains excellent image quality
* * Equipped with an ND filter for controlling exposure in 3 steps, for beautifully defocused shots even in bright locations
* * The Bulb function enables up to 30 minute of shooting
* * The Custom Self function offering customizable options such as the number of shots, self timer time, and shooting interval
* * Equipped with a tilting 3.0 type, 1.04 million dots capacitive touch panel
* * Zoom Framing Assist function helping users to recapture subjects lost during telephoto shooting, by reducing to half the zoom factor with the push of a single button so they can be found again
* * Built-in flash
* * i-Enhance mode is equipped on the STYLUS 1 for the first time on any compact camera, enabling automatic detection of subjects and optimal color and contrast reproduction
* * Supported media: memory cards, (SD, SDHC, SDXC, UHS-I compatible), Eye-Fi card.
About Olympus Imaging India Pvt. Ltd...
Olympus Imaging India Pvt. Ltd. was established in November 2010 and is a wholly-owned subsidiary of the Olympus Imaging Corp. into the primary business of manufacture and sales of precision machineries and instruments. The headquarters for the India subsidiary are based out of Mumbai.
In India, as in all parts of the world, Olympus is guided by its global corporate philosophy of placing utmost importance on its relationships with individuals by adopting ‘Social IN - Working with Society to Develop a Better Future’, a philosophy which embraces social values as an essential part of the company’s business ideology.
Further, the tagline "Your Vision, Our Future" embodies the company’s determination to realize dreams in a close bond with society while coexisting in harmony.
Olympus Website: www.olympus-imaging.co.in, www.olympuspro.in
Olympus Facebook: www.facebook.com/olympuspro
Olympus Twitter: @OlympusproIndia
For Further Information, Please Contact:
Mr. Daniel
M: +91 95000 55980
E: daniel@bluelotuspr.com
Blue Lotus Communications
No comments:
Post a Comment