Go Green..
Everyone of us are responsible to be more eco-friendly and getting things as close to nature as possible. Botticelli's brand identity goes hand in hand with its initiative of becoming closer to the environment. J P Exports call it Go Green !!!
Brands
BottiCelli
Rapphael
Fashion21
Shop with a plan..
When you bring an article of clothing into your life, it’s kind of like adopting a dog or / cat. That cute little number has to have a place in your wardrobe, and you’re agreeing to provide for & give it the longest possible life with you.
Abandoning the impulse buy may sound boring, but how exciting is a closet full of stuff that does not work? In the long run, knowing what you're looking for before you shop will save time and eliminate clutter.
You will get more use out of a piece that looks and feels great: What colors work for you? What fits work the best? How will the piece get along with everything else in the closet? If the answer to "Will I still want to wear this rhinestone-studded bustier in two years?" or “Can I eventually find a way to use it in a craft project?” is no, skip it.
Love your duds..
Whatever you heve chosen, take good care of it. When you get home, change out of work gear & into your famous dressing gown or / leisure suit. Do not cook or / check the tire pressure in clothes you want to wear in public. Learn how to sew a button back on, or / how to coax a nimble friend into doing it for you. Get the name of a local tailor or / seamstress for major repairs or / alterations.
Do not go dry..
Though the industry has improved much since 1992, there is still a high likelihood that your trusty corner cleaner uses perc (tetrachloroethylene), a known carcinogen. See if there is a local green cleaner employing "wet cleaning" or liquid CO2 techniques.
Many articles whose tags ask for the dry clean treatment can actually be hand washed, especially silk, wool and linen.
Buy vintage or / used..
People unload clothes for all types of reasons, and you know that adage about trash and treasure.
From Oscar-worthy vintage dresses to Freecycled denim, you can likely find the piece you’re looking for second hand. You’ll be giving a cast-off garment a second life, and possibly supporting charitable work in the process.
Wash well..
Washing wreaks the most havoc of all. It requires lots of water and energy, so only do it when you absolutely need to and have a full laundry load. Turn articles inside out and use the lowest temp possible.
If you know you glowed all over a piece, make a thin salt paste and soak the affected fabric for a half hour before washing. Choose phosphate-free and biodegradable detergents and line dry as much as possible.
Treat stains quickly with nontoxic removers. If you’re buying a new washing machine, look for one with an Energy Star label.
Wear Organic..
Though cotton is marketed as clean, fresh, and natural, conventional varieties are anything but. It takes a third of a pound of chemical fertilizers and pesticides to produce the cotton for one T- shirt! That means lots of direct, unhealthy exposure for farmers and nearby wildlife, and heaps of unnecessary pollution. Ick. Luckily, organic cotton is becoming easier and easier to find.
As mega- stores get into the game, however, it’s important to stay vigilant about what organic means, so you know you are really getting clean clothes. Also know that though the cotton may have been organic to start with, your T may be full of processing chemicals and metal- laden dyes. See below for more info on labeling and certification.
Find a re-purpose..
A re-purposed garment used to be another or / many other articles. Designers all over the globe have taken on this transformative challenge in recent years, with very wearable results.
This means a one-of-a-kind look for you, a new life for old fabric, and a livelihood for maverick re-users.
Approach new fabrics with skeptical enthusiasm
No doubt you have heard the hype around bamboo, soy, or / even corn fabric. The idea of finding alternatives to petrochemical-based and conventionally grown options makes us all perk up and we see why many eco-conscious designers are excited about them. Bamboo, for instance, sounds great: it’s a fast-growing plant, not reliant on chemicals, and beautifully drapes the human form.
Trouble is, bamboo plantations can displace native forests, and the harvesting and fiber processing are often polluting and unregulated. As with soy, corn, and Tencel (which comes from trees), the processing from plant to fabric is energy and resource intensive. For now, approach these as alternatives to poly, nylon, acrylic or / conventional silk and await more info.
As always, shop with a plan: do not fill multiple shopping bags just because the labels say “eco.” Read more about fabric choices below.
Choose clothes that work for you..
It’s hard to feel beautiful in your raw silk dress when it’s likely that children’s scalded hands were part of the production chain.
Conventional clothing might not say it, but clothing made under fair -wage and labor practices will usually advertise it. SweatShop Watch and Behind The Label are good sources of info. See more resources below.
Do not throw it all away..
Finally, a stain, a tear, or changing fashion threaten to separate you from your favorite dress shirt. Don’t just abandon your old friend to the waste-stream! If the condition is perfectly good, you can always donate or Freecycle it. Keep reading for more donation resources.
Contact
J.P Exports
Mr. V.Gnanam, Chairman
Mr. Rave Kumar, M.A, Managing Director.
J.P Exports
No 30, J.P.Koil Street,
J.P.Plaza, Old Washermenpet,
Chennai 600 021
India
Phone:91 44 2596 1142
Tele Fax:91 44 2595 1634
Web Site: http://www.botticelli.in
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