Parag Milk Products Pvt. Ltd, manufacturers of Gowardhan and Go brands, launched Gowardhan Fresh Paneer made from 100 % Cows’ milk, profuse with proteins and vitamins.
Paneer known as Indian cottage cheese is the largest category in volumes and value, after liquid milk in the dairy segment.
Gowardhan launches Fresh Paneer Ventures into 1 lakh metric tons Indian cottage cheese market. Gowardhan Paneer is India’s 1st Packaged Fresh Paneer in 200 gms and 500 gms
For decades, Paneer has traditionally been made either at home or local dairies and distributed locally. Out of the one lakh metric tons Indian cottage cheese market, bulk is ruled by unorganized segment.
Over years, with exposure to global market and growing incomes, consumers preference is shifting from homemade or local paneer to branded products, a trend also observed in case of dahi.
Mr. Mahesh Israni, Chief Marketing Officer, Parag Milk Foods Pvt Ltd said, “We have launched Gowardhan Paneer as a fresh paneer category with a shelf life of over 60 days and is made from 100% cows’ milk. It is a rich source of proteins and vitamins. Being the 1st mover, we intend to create Branded category of fresh Paneer and rule the market as category leader. We are strengthening our distribution of fresh paneer in the top 50 cities across the country over the next 3 months.
With innovative marketing strategies and consumer promotions our plan is to touch 200 tonns per month immediately. In the next year business plan, we are eyeing for 500 tons per month. With innovations and upgradations, we hope you will enjoy eating our Gowardhan fresh paneer as we enjoy producing it”
Gowardhan Fresh Paneer is an ultimate choice since it is made from 100 % cow’s milk which is rich in proteins & vitamins. It is unadulterated. Despite of 60 days of shelf life, it is free from preservatives & additives. This is the only product which has used ESL technology.
Gowardhan Paneer is available in all retail stores pan India with MRP Rs. 65 for 200 gm & Rs. 150 for 500 gms.
About Gowardhan..:
Gowardhan Founded by Parag Milk Pvt. Ltd. in 1992, is one of India's largest private dairies, with an output capacity of 10,00,000 liters per day.in a lush green village called Manchar in Maharashtra (60 km from Pune), We own the largest cow farm in India as well as Asia's largest cheese plant.
Gowardhan manufactures dairy products that are not just 100 % natural. but, also lighter and rich in calcium. That's because the milk, procured from its own cow farm - the largest in Asia - is 100 % natural cow's milk.
For Media Contact..
Mr. Daniel,
Blue Lotus communications, Chennai
Cell: 95000 55980
Email: daniel@bluelotuspr.com
No comments:
Post a Comment