Jones Lang LaSalle India:India Corporate Real Estate Trends 2013

Report Identifies The Challenges Of Driving Workplace Productivity In India

 International property consultancy Jones Lang LaSalle India has released its report 'On The Verge Of Transformation: India Corporate Real Estate Trends 2013'. The study provides powerful insights into the current state and future direction of corporate real estate (CRE) in the country.

Of the companies Jones Lang LaSalle surveyed globally, 44% plan to expand in India over the next 3 years, but the country’s vast cultural diversity is one of the biggest challenges they will face when it comes to driving workplace transformation in India.

Mr. Yash Kapila, Managing Director - Corporate Solutions, Jones Lang LaSalle India said, “Accommodating diversity in the workplace is challenging, especially when companies are required to create productive and coherent spaces at the same time. India’s astounding diversity of religions, languages and cultures requires businesses to adopt a more tailored approach to workplace transformation, based on a deep understanding of the country and the culture.”

With some exception, having a dedicated CRE department is commonly considered a sign of maturity for the CRE function in developed markets. Today in India, almost half of those surveyed have created a dedicated department to cater to their CRE needs. This is closer to the findings in developed countries than those in emerging markets, and can be explained by the large proportion of multinationals in the survey that tend to replicate global CRE structures within their India operations.

As both Indian and Western companies seek to capitalise on India’s economic growth, there is increasing pressure to contain costs while enhancing workplace productivity. The report shows that 89 percent of CRE executives in India, compared to 72% globally, are being challenged by their senior leadership to impact and add value to the productivity of their workplace. Boosting productivity through real estate is a high expectation for companies across the globe and is moving beyond the workplace to include people, business and asset productivity.

Mr Kapila said, “In India, more than in most countries, enhancing workplace productivity is a strategic priority, and this calls for more commitment from CRE teams. Workplace transformation projects offer CRE teams a unique opportunity to demonstrate value to the business. However, lack of investment capital, cultural diversity, employee resistance and lack of continued support often stop complex projects from being completed successfully.”

The report shows that a majority of CRE teams in India do not feel well equipped to address the increasing demands of senior leadership and are at risk of under-performing. However, India’s BPO culture nurtures the readiness to adopt outsourcing models and solutions making outsourcing the delivery of CRE services to external partners an increasingly accepted and cost effective solution for both global companies looking to expand into the country and Indian companies looking at domestic growth

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Please click here to download the report in Word format:-   'On The Verge Of Transformation: India Corporate Real Estate Trends 2013'

Mr.Arun Chitnis

Head – Corporate Communications & Media Relations

Jones Lang LaSalle India 

Level 6, Amar Avinash Corporate Plaza
Bund Garden Road,
Pune 411001.
Tel: (020) 30930441 Fax: (020) 40196101
Mob: +91 9657129999 

Website: www.joneslanglasalle.co.in

Blog:  www.joneslanglasalleblog.com/realestatecompass

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