ICICI Prudential Life launches ICICI Pru Easy Retirement


~ Build your retirement corpus in a cost effective and flexible manner ~
~ Enhance your corpus by staying longer and get regular income for life ~
~ Enjoy the convenience of online purchase ~

Key Highlights:

 Cost effective: The more you contribute and the longer you contribute for, lower the
cost

· Easy to purchase: This product can be purchased online

· Capital Guaranteed: Savings are protected from market downturns

· Asset allocation: Invest as per your risk appetite

· Retirement secured: You will receive regular income for life

ICICI Prudential Life Insurance Company Ltd, recenty, announced the launch of ICICI Pru Easy Retirement. This unit linked plan enables customers to build their retirement corpus in a cost effective and convenient manner. Higher the contribution and
longer the contribution tenure, lower is the cost of building this corpus.

This plan safeguards the customers’ capital against market downturns through the capital guarantee feature, while
providing customers the flexibility to choose their equity exposure according to their risk
appetite.

ICICI Pru Easy Retirement rewards customers for continuing over the long term through
Pension Boosters which add 5 % of the fund value every five years after the tenth policy year
onwards thereby enhancing the corpus built which provides regular income for life.

With ever rising cost of living, retirement planning has become increasingly important. By
planning early customers benefit by way of reduced quantum of outflow towards premium
payments. Another avenue for customers to reduce outflow towards premiums is to continue
paying throughout the term of the policy. This effectively ensures that there is minimal impact
on the existing standard of living. However, customers have the flexibility to choose the
premium paying term to build a corpus to ensure regular income to maintain their lifestyle
post retirement. Importantly, a switch facility is available to customers to modify the asset
allocation for maximizing returns.

ICICI Pru Easy Retirement is available on the online platform developed by the Company,
which offers customers the convenience of evaluating the product and making an informed
buying decision.

Mr. Puneet Nanda, Executive Director, said “ICICI Pru Easy Retirement is compliant with the
new regulations prescribed by IRDA, which make life insurance products a compelling
proposition for customers. Our core philosophy has always been to offer products which
enable customers to meet their long term financial goals. Importantly, this product allows
customers to build their retirement corpus in a cost effective and convenient manner. A
retirement plan is a long-term plan and needs a disciplined savings approach which is
rewarded by the power of compounding. ICICI Pru Easy Retirement is a plan designed to
inculcate a long term savings habit thereby enabling customers to build a corpus that will
provide for regular income post retirement.”

About ICICI Prudential Life Insurance..

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse, and
Prudential plc, a leading international financial services group headquartered in the United Kingdom.

ICICI Prudential Life was amongst the first private sector insurance companies to begin operations in December 2000
after receiving approval from Insurance Regulatory Development Authority (IRDA). ICICI Prudential Life's capital
infused stands at Rs. 47.93 billion (as of March 31, 2013) with ICICI Bank and Prudential plc holding 74% and 26%
stake respectively. For FY 2013, the company garnered total premium of Rs. 135.38 billion. The company’s assets
under management amount to Rs. 741.64 billion as on March 31, 2013.

To know more about the company, please visit www.iciciprulife.com

For further information, please contact:
Rajiv Adhikari
ICICI Prudential Life Insurance Company, Mumbai
Mobile: +91 98201 28688
Email: rajiv.adhikari@iciciprulife.com

Jyothi Goswami
Adfactors PR, Mumbai
Mobile: +91 97024 88388

Email: jyothi@adfactorspr.com
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