Nearly 23% of Working Women Make Own Investment Decisions: DSP BlackRock Study


Among working women, sole decision makers in the urban areas stood at 24 % while in the rural areas it stood at 20 %.

About 23 % of working women take their own investment decisions, said a study by DSP BlackRock conducted by research agency Nielsen.

The rest, nearly  77 %, depend on their spouse and / or their parents for investment decision. 

Of the 23%, about 18 % are single working women.

* Most women are only informed of investment decisions, already taken; or / at best are joint decision maker.  Women are inclined towards safety and believe in long term investing.

* 92% of working women claim to be involved in the investment decision-making process.

* 70% of these women are actually joint decision makers and a majority of these.

*  52%, are only informed about the investment decisions which have already been made.

* The main reason why women do not take investment decisions is that they are safety oriented and reluctant to take risk.

* Among working women, sole decision makers in the urban areas stood at 24 % while in the rural areas it stood at 20 %.

* Among non-working women, sole decision making power was mainly with women in the metros.

* Proportion of sole decision makers among working as well as non - working women is significantly high among divorced and widowed women.

* Securing their future and their children’s education were among the primary compulsions for investments among women, especially in the non-metro areas.

* Getting richer as a primary investment motive was seen only among women in the
metros.

 * Women are inclined towards safety while investing and hence put more money in instruments that yield fixed returns.

* Most of the surveyed women also feel that they are controlled and disciplined about their spending.

* Income Tax was not seen as a primary motive for investments by women.

* When it comes to trusting various financial institutions, it was observed that women trust nationalized banks (88 %) almost twice as much as they trust Indian private banks (43 %) and foreign banks (24 %).

* The survey was conducted among 4,750 women spread across 14 cities to understand the women usage and attitudes towards financial products.

* The women surveyed were in the age group between 21 & 60 years and included both widows and divorcees.


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