Nearly 40 % of the 15 Crore Internet users in India are women and close to 2.4 crore of them log in everyday to check emails, interact on social networking sites & shop online, according to a study conducted by search giant Google.
About 6 crore women in India are now online & use the Internet to manage their day-to-day life. With easy access to Internet at homes, cyber cafes, offices & growing adoption of smart phones, Internet is being used by women for a variety of things, Google India VP and Managing Director Mr. Rajan Anandan.
The study also found that women who are online are relatively more affluent & younger, he added. The study, which also includes internal data from Google & a survey of 1,000 women, found that 3 out of 4 women in SEC AB are now online and 75 % are in the 15 to 34 age group with over 2.4 crore women accessing the Internet daily.
In terms of online activity, email, search & social networking topped the list, followed by downloading music, looking for educational content, job search, watching videos & consuming news. In terms of top searched categories by women on Google, apparels & accessories was the biggest search category followed by food and drink, baby care, hair care, and skin care.
The study found that categories such as skin care, hair care, food & drink were the fast search categories, with queries coming from mobile phones accounting for almost 25 % of the total query volumes in these categories.
According to the research conducted by TNS Australia, more than half of the respondents with access to Internet, said net research influenced their decision before finalising a product.
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