The
Realty Plus Conclave and Excellence Awards 2013 ( North India ), organised by
Realty Plus - the leading real estate
monthly published by exchange4media Group - received an overwhelming response
as a large number of developers, architects, industry professional & other luminaries gathered to witness the
much-awaited event of real estate industry, held at The Leela Kempinski,
Gurgaon on May 24, 2013.
The
session, New Dimensions in Real Estate Marketing - Reaching Today’s Buyers
focused on changing needs of real estate marketing.
The
distinguished panelists included Mr. Alok Gupta, Director, Graphisads; Mr.
Deepak Kapoor, Director, Gulshan Homz; Mr. Karthik Sundarajoo, MD, CGWerks; Mr.
Praveen Sharma, Head, Product and Solution Sales, Google India; Mr. Kunal
Banerjee, Group Advisor, Shree Infratech, Mr. Vineet Singh, Executive VP &
Business Head, Info Edge (India).
The
session was moderated by Mr. Ramesh Jude Thomas, President & Chief
Knowledge Officer, Equitor Consulting.
Commenting
on the change that has taken place in real estate marketing, Mr. Alok Gupta said, “Today, thanks
to various media platforms print, electronic, radio
& internet, marketers we are
required to create a proper media plan before marketing any project, to ensure
a proper brand recall.”
Mr.
Karthik Sundarajoo said, “Do not wait for your customers to come to you, but
create your marketing campaign in such a way that it reaches the customers it
targets.”
Mr.
Praveen Sharma highlighted that there is 50% growth in people looking for real
estate on Google.
Mr.
Deepak Kapoor also attributed transparency in real estate to the increasing use
of internet, which has made developers answerable to the aspirations of people.
Mr.
Vineet Singh underlined the dearth of professional manpower in real estate.
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