Over the last decade, lifestyle has evolved as an important and often
decisive factor in the Indian real estate industry. With the increasing
presence of the IT / ITeS sector in many cities of the country, a large segment
of Indian home buyers have entered a higher level of affordability and
therefore tastes in homes.
This has led to a greater emphasis on larger sizes, evolved ambience and
interior décor in the choice of properties. India is now seeing a strong trend
in 'smart' and 'green' homes, which have high levels of lifestyle quotient
attached to them.
For an increasing number of Indians, the focus of home buying has now
shifted from functionality and inflexible budgets to lifestyle houses.
Comfort, convenience and environmental awareness and responsibility play
an important part in home buying today. Likewise, privacy and self-sufficiency
are also part of the new mantra.
Home buyers in India who have been exposed to residential real estate
trends in countries such as the US, UK, Singapore, Australia & Canada now wish to emulate the developed
world's focus on sustainable living.
Among other things, this has resulted in an increasing demand for green
homes. Many developers now focus on bringing the world’s contemporary
residential concepts to India - and projects with green living features are in
increasing demand.
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| Mr. Kishor Pate, CMD - Amit Enterprises Housing Ltd |
Green houses are more than just a prestige tag. Residential projects
that have been designed and constructed on such lines ensure the lowest
possible environmental impact of the building and its premises during the
entire project's life-cycle. The result is reduced energy consumption,
pollution and waste generation.
Interestingly, the fast-emerging concept of green homes is having a
visible socio-economic impact on the neighbourhoods which are thus created.
Inhabitants of environmentally sustainable residential projects are aware that
the onus of maintaining the overall sustainability quotient of the project is
not solely on the developers and the infrastructure and facilitation provided.
They are aware that true green living requires a new mind-set and a new
lifestyle, as well.
The whole concept of green homes is admittedly still in its infancy in
India. However, if we take the city of Pune as a case in point, it actually
emerges that there is now an annual increase of 10 to 15 % increase in home
buyers who will not settle for anything less. These homebuyers are committed to
the health of their families, exercising their option of wasting less energy
and towards preserving the city's environment for the future generations.
As a result, more and more green home projects in Pune are now actually
populated by inhabitants who passionately believe in and adhere to sustainable
living concepts. In a market where many of Pune's neighbourhoods were
previously tailored according to professions, income brackets and social
status, today we are talking about an entirely new and highly progressive
selection process whwrein entire residential communities take up the cause of
environmental sustainability.
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