LinkedIn, the worlds largest professional networking site, has more than 2 crore users in India, within 4 years of launching its operations in the country.
In the last 12 months, the Mountain View, Californiabased firm has added 50 lakh users here as it has chased after a wider audience.
This is a very significant number; social for the sake of social is just noise. You need to build a strong user base, said Mr. Nishant Rao, Country Manager, LinkedIn India. We want to engage in conversations with our members and target them better. LinkedIn has launched a series new products to simplify user experience & stepped on the gas with its premium offerings, which account for a fifth of the firms sales globally.
Like its peers in the social networking space, Rao admits the firm is walking a fine between the breathless hunt for new users & giving them new and improved features to utilise.
India already provides the second-largest user base for LinkedIn, ahead of markets such as the United Kingdom, Brazil and behind only the US, where the site has about 7.3 crore users.
India, with about 10 crore internet users is a compelling market for internet networking firms such as LinkedIn, Facebook and Twitter.
In addition,with close to 90 crore mobile subscribers, LinkedIn has added incentive to mine the market for more users.
India will also be a lab test for LinkedIn, as it tries to keep pace with consumers increasingly using phones and tablets to access its services. While mobile users account for over a fifth to a quarter of its base, the firm is yet to discover a sure - fire way to monetise these users. We have noticed that tablet users peak between 7 am and 9 am and again in the evening, said Mr. Rao. We have tried to tailor content on our app to match these needs.
Src: ET
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