by
Mr. Kishor Pate, Amit Enterprises Housing Ltd
* Multiple car parking, club houses, swimming pools, gymasiums,
jogging tracks, green open spaces, express lifts and 'smart home' features are
on the wish-list..!
* Today, India's home buyers expect value for money that goes
beyond 4 walls, a floor and a ceiling.
* Indians expect
convenience, ambience, comfort, security and means of relaxation and
entertainment.
* Will prefer projects that offer healthcare and wellness
facilities and advanced security measures.
Residential
real estate in India has been evolving rapidly. The evolution took place in
tandem with Indians' exposure to global trends in style and comfort.
If I
were to put a timeline to it, I would say the Indian IT / ITeS revolution
really kick-started this trend, as more and more young Indians attained the
opportunity & financial ability to travel abroad and witness international
home trends for themselves.
Importance
of Amenities..!
Another
factor that has been driving the increasing importance of amenities have been
the escalating stress levels involved in professional life, coupled with the
inconveniences imposed by rapid urbanization. In many of our cities, the
previously mundane function of commuting to and from work has become a
nightmare in itself.
The
rapid multiplication of vehicles on our roads and the inability of our cities'
infrastructure to keep pace with this automotive avalanche are the main
contributing factors. As a result, the home has become more than just a place
to arrive at after work - it must now serve as an oasis of calm and comfort
after a day of chaos.
As a
result, the amenities offered by residential complexes, both on a unit and
project level, now represent one of the pillars of success for any residential
project - the other three being location, construction quality and pricing.
This holds true for all segments from mid-income to luxury housing. The only
exception would be LIG housing, where price remains more or less the
predominant criterion.
 |
| Mr. Kishor Pate |
Today,
India's home buyers expect value for money that goes beyond 4 walls, a floor
and a ceiling. They expect convenience, ambience, comfort, security and means
of relaxation and entertainment.
Smart
Home..!
As such,
multiple car parking, club houses, swimming pools, gymasiums, jogging tracks,
green open spaces, express lifts and 'smart home' features are definitely on
the wish-list of most mid-to-high income home buyers from the younger set.
Young
married couples and the middle-aged also look for means to fraternize and
socialize within the project, and the elderly show a greater concern for
features such as ramps in addition to stairs in common areas and a higher level
of indoor safety.
They
will prefer projects that offer healthcare and wellness facilities and advanced
security measures.
Many
projects by the more established developers have been able to achieve a happy
blend of most of such features.
In the
case of mid-income housing projects, developers are often able to add a number
of value-adding amenities at relatively lower costs due to the economy of
scale.
The
advanced amenities offered in luxury housing projects obviously involve a
higher premium, and are focused on a target clientele with matching financial
means and aspirations.
About
the author..
Mr. Kishor Pate is CMD at Amit Enterprises Housing Ltd
For
Media Contact
Mr.
Jay Kalghatgi
Client
Interface - CopyConnect
Mobile:
93201 42248
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