Internet - The preferred Advertising Platform..!
Internet Accounts for nearly 18 %
The internet has radically changed the world of advertising.
Traditionally, TV Commercials, Print Advertising and Billboards have been the most important media of advertising.
But these traditional forms have started losing their effectiveness. The trend is now shifting towards internet advertising.
An article in Business Line presents some interesting figures.
The total global spending on advertising stood at about US $ 49,730 Cr in 2012. This was 3.3 % higher than previous year.
However, internet emerged as the fastest growing sector. It now accounts for nearly 18 % of the total global spending.
The Asia-Pacific region (excluding Japan) led the pack with a growth of 7.9 %. It is said that the expansion of the social media and online video advertising are major drivers for the growth in internet ad spends.
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