Argil Tiles: 3G Solution to Hot, Damp Roof CDS AGENCIES Supplies all over South India..!


An Article from Our Building and Construction, April 2013

“Argil and myself would have got many awards like National Award, Four
Times Excellence Award, Best Cool Roof Tile Award and I have been proud to
be a Rotarian, but I will always cherish the customer satisfaction. The best of
them may be the appreciation from the Bannari Amman Group chairman, Thiru
Balasubramaniam, who invited me to his place personally and was full of praise
for the product while expressing the fullest satisfaction with our product.”

Human activities in the name of urbanization have led to environmental collapse. Resultant impacts are global warming, erratic monsoon and mercury shoot-up. Consequently, every summer one finds the temperature overtaking the previous record and the human race had to bear the brunt of sun’s fury below its roof.


In the recent structures, another issue that crops up is water seepage during winter however good the construction is and despite proper centering and curing processes. However, the man has the knack
of overcoming the situation through invention of new products and technology.

Thus evolved were terracotta tiles and chemically treated cool roof tiles. Conventionally, our ancestors applied weathering course over the roof that would be prepared using lime mortar, jaggery, oil and some Indian medicinal elements like Indian gallnut. But these were mostly temporary measures. Not only that, the process is also tedious.

Even if collective steps were initiated to resolve these issues, they were not
longstanding remedies. The situation did not change even after the emergence of apartments as the top floor would always be the headache for the builder. Even middle floors face seepage problem in bathrooms.




Until recently, there were no proper and complete solutions to the issue. But now the new generation tiles – naturally treated, zirconium coated tiles answer the problem. Mr C.D.S.Ravichandran of CDS Agencies classifies the new generation tiles as third generation tiles chronologically, while chemically treated tiles belong to the second generation and ancestral technique of weathering course is the first generation treatment. CDS deals with Argil Cool Roof Tiles and is a distributor all over south India.

It was accidental when Ravichandran, basically a civil engineer, bought these tiles from Argil Ceramic for his own use when he went to Gujarat. He was a builder and flat promoter at that time and used this product in one of his apartments where he himself stays on the top floor.
Mr C.D.S.Ravichandran, CDS Agencies

That was in 2006. After seven years, he, now a full time Argil distributor since 2010, says even now he runs his air-conditioner at his house for one hour only and finds the room cooler thereafter thanks to Argil tiles. Added advantage with these tiles is seepage prevention. When he first bought the tiles, they were being imported and supplied. But now these 8 ” x 8”, 6mm tiles are being manufactured indigenously in the Gujarat factory with Spanish technology.

The third generation technology uses zirconium-titanium processed under crystalization technique. Zirconium- titanium is a kind of sand hitherto derived from Spain and is now found in Thoothukudi. This material, which melts only at 1,100°c temperature and reflects 85 percent of heat, is being used as a coating at the bottom of the rockets that carry satellites.

Ravichandran says the product is proven technology and we have demonstrated the quality at the site.

“We don’t go by the certificate as the proof of quality but by the testimonials of our customers. And we do on-site testing of the tiles.”

He cites the accolades from one of the leading industrialists from Coimbatore. Asked about the best moment of his successful business adorned by many awards, he considers the rave review of Bannari Amman Group chairman to be the one.

He says, “Argil and myself would have got many awards like National Award, four times Excellence Award, Best Cool Roof Tile Award and I have been proud to be a Rotarian, but I will always cherish the customer satisfaction. The best of them may be the appreciation from the Bannari Amman Group chairman, Thiru S.V.Balasubramaniam, who invited me to his place personally and was full of praise for the product while expressing the fullest satisfaction with our product. The Group is one of the most important clients of CDS. Now the entire group is covered under Argil cool roof tiles.”

Being a Rotarian for 25 years with inclination towards social service, Ravichandran, an ardent lover of nature and greeneries, is conscientiously taking efforts to conserve and rebuild our environment and nature over the course of his business deals.

Yes! He plants trees at the places of all his customers. In the event of non-availability of space at his customer’s place which may mainly be apartments, the plants are grown and maintained at Isha
Foundation’s Project GreenHands.

CDS’s esteemed clientele list includes Doshi Housing, Spic & Span Construction, Harini Builders and SDK Construction, RAMS construction, Corner stone foundation,..its go on. It has established its market all over Tamil Nadu. Now it targets Andhra Pradesh, Karnataka and Kerala.

In Ravichandran’s own words – “I have already cooled Tamil Nadu. Future plan is to cool all the buildings and my next target is cool Andhra.., cool Karnataka…, cool Kerala.”

The company’s business has grown multifold in the three years of operation since its inception. Ravichandran expects this growth to continue in the coming years.

Contact:
Mr. C.D.S. Ravichandaran Cell; 74014 74747
Email: cdsravi@gmail.com
www.argilcoolrooftiles.com

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POST DATED CHEQUES Page No. 41

Regular Feature..!

Events & Exhibition Page No: 29

Plan Page No: 44 / 48

Launch Pad Page No: 46

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