Young men, college & school going students dominate the social media in the urban India, with highest levels of penetration into social media sites.
Nearly 84% of all young men (2.4 crore) and 82 % of college going (1.5 crore) and 68% of school going (1.5 crore) kids accessed the social media.
A survey, conducted by Internet and Mobile Association of India (IAMAI) and IMRB, said the young men contribute nearly 35% to the overall urban social networking base. About 34 % are from the top 8 metros, an equal pie is contributed by small towns with a population of up to 5 lakh.
Active mobile Internet user base in India too is growing, with a base of about 4 crore.
Highlights of Survey...!
** The number of social media users in urban India had cross the 6.2 crore mark by December 2012. It is estimated to reach 6.6 crore by June 2013.
** Facebook virtually dwarfs all other social networking sites in India, with 97% of 5 crore of active Internet users accessing the site. Young men and college kids dominate the site.
** This is followed by Google + with 34%, LinkedIn with 17% and Twitter with 14 %..
** LinkedIn has the second highest average time spent after Facebook.
** On an average time spent by Netizens in India was put at 29.6 minutes on weekdays as against 28.8 minutes on weekends.
** Of the eight crore active Internet users in urban India, 72% have accessed social networking. Email, however, continues to dominate the usage pattern with 80% of the Netizens used it for emails, flowed by 60% for entertainment and 59% for browsing.
No comments:
Post a Comment