The advertisements will be in 11 languages - English, Hindi, Marathi, Gujrati, Assamese, Oriya, Bengali, Tamil, Telugu, Kannada, Malayalam..!
In a bid to increase awareness about non-life insurance products, the Insurance Regulatory and Development Authority (IRDA) along with the General Insurance Council (GIC) will be launching a consumer awareness advertising campaign.
The pan - India advertisement campaign will be rolled out on television, radio and print in 11 different languages in a month's time.
The GIC is an association of 27 non-life (Health) insurance companies in the country.
Mr. R. Chandrasekaran, Secretary General, GIC, said, “The awareness campaign would focus on indemnity. It will tell people that in case of a damage / or loss, an insurance policy can help you get back to the position before the loss. We are going to approach the Directorate of Audio Visual Publicity for ap provals. This is the first time we are launching a co-ordinated pan - India campaign to create insurance awareness"
The advertisements will be in 11 languages - English, Hindi, Marathi, Gujrati, Assamese, Oriya, Bengali, Tamil, Telugu, Kannada, Malayalam.
The cost is about Rs. 20 crore and is largely funded by IRDA.
The idea to launch a pan - India insurance awareness campaign was first proposed in 2010 by the CII sub-group on health to IRDA.
The insurance regulator IRDA then sponsored a national survey consisting of about 30,200 households in 29 states & union territories to gauge awareness, penetration & experience of insurance products in 2011. The survey found that awareness for non-life (health) insurance is low with only 54% households having heard about it.
The study recommended that in terms of an immediate action plan, a consumer awareness advertising campaign needed to be rolled out at the earliest that would ensure that the masses are made aware of the need & benefits of health insurance.
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