Great Lakes Institute of Management, Chennai, one of the top B-Schools in the country, hosted a session on Modern Marketing Methods featuring renowned marketing guru and the inventor of 4 P’s, Dr. Philip Kotler.
The session aimed at throwing light on the new age marketing methods that are practiced today in the growing midst of a social media culture.
Dr. Kotler in his address said, “The trends keep changing every minute, it is important to derive new formulae to derive strategic advantages. While the fundamentals of marketing remain the same, it is important to identify elements that would define a perfect marketing mix. To score brand advantage, one should inculcate the power of forecasting change in the trend.”
In his warm welcome speech Prof Sriram, Executive Director, Great Lakes, spoke about the importance of indulging in research practices in order to formulate new marketing theories that would quench the modern marketing demands. He stressed on the need and importance of nurturing and practicing core values such asability with humility, passion with compassion and mobility with nobility.
Dr. Philip Kotler piloted the session with an aim to drive the students of Great Lakes to think ahead of the generation. In an illustrative session, Dr. Kotler elaborated the architecture of modern marketing methods. The session propelled the students to come up with constructive theories that would conform to the modern marketing demands.
This session is one of the initiatives carried forward by Great Lakes in order to encourage dynamic ideas which would answer to whole new industry demand. Through Kotler-Srinivasan Centre for Research and Marketing, Great Lakes Institute of Management aims to bring in new age theories in the subject of marketing.
About Great Lakes Institute of Management...!
Great Lakes Institute of Management is a leading B-school in India founded in 2004 by Prof. Bala V. Balachandran J.L. Kellogg Distinguished Professor of Accounting and Information Management Northwestern University, USA . The campus has been built on sprawling 27 acres and is LEED Platinum rated .The institute has academic alliances with Stuart Graduate School of Business USA, Yale University USA., and Nanyang Technical University, Singapore. In a short span of 9 years since inception, it is ranked in the Top 10 B Schools of India in 2012 (Outlook & Careers 360)
The institute offers a flagship one year Post Graduate Program in Management besides a Two year regular Post Graduate Diploma in Management. In addition, for Executives there are 2 part time programs to choose besides a Global Executive MBA in Energy Management in association with Bauer college, Houston Texas.
Great Lakes Institute of Management is guided by a Business Advisory Council chaired by Mr. Ratan Tata, and comprises of corporate stalwarts like Mr. Jamshyd Godrej, Mr. S Ramadorai, Mr. Kumaramangalam Birla, Mr. Narayana Murthy to name a few. The Academic Advisory Council chaired by Dr. Bala V Balachandran includes world renowned management gurus including Dr. Philip Kotler, Dr. Seenu Srinivasan, Dr. RaghuramRajan and Dr. Aswath Damodaran amongst others. Mr. Jamshyd N Godrej is the Chairman of the Board of Directors of Great Lakes Institute of Management.
Faculty from leading business schools such as Harvard, Stanford, Stuart, Kellogg and Florida teach at the institute. Chinese is a mandatory course for the students at Great Lakes. Eminent personalities like Dr. Ratan Tata, Dr. Deepak Chopra, (Late) Dr. C.K. Prahalad, Dr. Y.V. Reddy, Dr. Philip Kotler, Dr. Finn E Kydland , Mr. Vivek Paul, and Mr. Rahul Bajaj have visited the institute and have addressed the students.
Photo Caption:
Dr. Kotler sharing his insight on Marketing during the session on Modern Marketing Methods for the students of Great Lakes
For further information:
Krishna Moorthy/Asad G. Pasha
Avian-Media
9442191717/9943216959
Email: krishna@avian-media.com, asad@avian-media.com
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