Driven by new
offerings, greater influx of NRIs (non-resident Indians) and changing
lifestyles, the demand for luxury and ultra-luxury houses with a price tag in
the range of Rs. 1 crore to Rs. 20 crore, or / even more in some cases, is
again making a comeback in metros, according to Jones Lang LaSalle (JLL)
report.
Despite sluggishness
in overall real estate sector, a few luxury residential projects were launched
in Mumbai, Pune, Delhi and Chennai in October, 2012,
Demand for Luxury
housing Growing .!
Mr. Ashutosh Limaye,
Research Head, JLL
said, " Demand for luxury housing is growing gradually mainly due to the
rise in the number of HNIs (high networth individuals), rapid pace of
urbanisation, influx of global lifestyle trends & an increase in the number
of NRIs"
For instance, the per
unit price at under-construction World One Tower by Lodha Group in Centra
Mumbai has a price tag of up to Rs. 50 crore.
Also, the recent fall
in the value of rupee in global financial markets boosted buyers' interest in
investing in luxury housing & encouraged developers to launch luxury
& super-luxury housing projects
priced from Rs. 1 crore and running up to Rs. 20 crore, Mr. Ashutosh Limaye
said.
Highlights of JLL
Report..!
* The total value of
luxury houses, launched in 182 luxury residential flats, offering a total of
25,570 units across the top 7 cities of NCR-Delhi, Mumbai, Bangalore, Chennai,
Hyderabad, Pune and Kolkata in 2008-2012 was around USD 30 billion.
* The value of luxury
houses will be fuelled by the presence of about 1.53 lakh HNIs whose numbers
are growing at a fast rate, people who inherited wealth and have dynamic
lifestyles, as well as those in the newly rich segment.
* Lodha, Sunteck, Kohinoor Developers, Sobha,
DLF Ltd, Hiranandani are some of the players who largely cater to the luxury
residential segment.
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