THE SBI Life Insurance, the leading new generation life insurer has been rated as the “Most Trusted Private Life Insurance Brand, 2012”, for the 2nd consecutive year as per the Economic Times Brand Equity – Nielsen Survey.
The “Most Trusted Brands” survey evaluates brands on the basis of media visibility, consideration, specialty & customer confidence.
The ET Brand Equity – Nielsen survey is based on interviews from above 8,000 respondents in 13 cities, distributed across socio economic classifications age, income & Geography.
Awareness, familiarity, high equity & unique proposition are key attributes of the brands that are featured in the survey.
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