Looking to tackle unwanted telemarketing SMS, the TRAI (Telecom Regulatory Authority of India) has said that concessional SMS tariffs offered by operators will be applicable only for 100 SMS a day, after which a minimum of 50 paise per message will have to be paid.
Last year, (2011) the TRAI had imposed a limit of 200 SMS a day per SIM. This restriction had the desired effect in curbing telemarketing messages to a great extent. However,after the removal of the cap of 200 SMS a day by the High Court, the number of complaints relating to unwanted messages has increased manifold.
The telecom Operators have also been mandated to ensure that no commercial SMS are sent having the same or / similar characters or / strings or variants from any source or number.
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