The Top 10 Most Expensive Keywords are:
^ Insurance
^ Loans
^ Mortgage
^ Attorney
^ Credit
^ Lawyer
^ Donate
^ Degree
^ Hosting
^ Claim
You will notice that these top 10 (Ten) most expensive AdWords keywords deal primarily with financing & industries that manage vast sums of money. The fact that the educational keyword “degree” is one of the top ten most expensive Google keywords, right up with lawyers & credit, reminds us of the growing cost of education.
The most expensive SEM keywords may be frustrating for those in the industries. But, they are the best keywords for Google, who makes 97% of revenue from advertising on Google sites (AdWords, AdSense). In the last four quarters, the biggest player of search engine history brought in $ 32.2 billion in total advertising revenue.
While the minimum bid per keyword is 5 cents in AdWords, the high cost keywords listed above are nowhere near that. Google can make up to $ 50 per click from the most expensive PPC keywords.
The most expensive niche groups paying for the most costly keywords are industries with very high lifetime customer value; the most costly AdWords keywords exist in industries where the customer pay-off is considerably high. Ultimately, the amount of money insurance companies get from an individual signing up for insurance with them makes high cost per click rates worth the investment, even at $ 54 a click.
I've been keeping tabs of the most expensive Google AdWords' keywords... the top 250+ here:
ReplyDeletehttp://www.fetch123.com/SEM/the-most-expensive-keywords-in-google
It's interesting that as the number of advertisers goes down, the average cost per click is rising (pretty fast, too).