Axis Bank launches "Happy Ending Home
Loans": Loans with the last year’s EMIs waived Pay on time, and have
your last 12 EMIs waived off
Axis Bank, India's 3rd largest private sector
bank, recently announced the launch of "Happy Ending Home
Loan" a unique housing loan product with a built-in EMI waiver
scheme.
As long as the customer pays his / her EMIs on time,
the product would waive the last 12 EMIs automatically.
The product would be offered at the same rates as a
regular loan, and would be applicable to new customers (Resident Indians) under
Floating rate option.
The EMI waiver would be offered to all loans
with an initial tenure of 20 years or more that cross their 15th Year with
Axis Bank. Any customer who pays EMIs on time would be automatically
eligible for the benefit. As with the standard Axis Bank home loan, Happy
Ending home loans would come with zero prepayment penalties.
For a customer taking a home loan for Rs.
50 lac at 11% floating rate, the EMI per lac of loan size
would be Rs.1,032. For such a customer taking a Happy Ending home loan, the EMI
waiver would be worth upto Rs. 6.19 lac.
Mr. Jairam Sridharan, Head Consumer Lending and
Payments, Axis Bank said, “Every customer wants to pay their loan EMIs on
time. When someone has been a loyal customer for a long time, & has been very disciplined with their EMI
payments, we would like to reward them for that behaviour and show our
appreciation for their business. Happy Ending home loans is our
attempt to do that.”
When asked about the
rationale of the scheme, Mr. Jairam
Sridharan said customers are increasingly opting for longer-tenure home
loans. Unlike in the past, today more and more housing loan borrowers are young
& they are opting for 20 to 25 years tenure with closing the loan at the
earliest not being a priority. This is partly due to the high interest rates
& high housing prices & partly due to the age profile of the new home
buyers".
Mr. Jairam Sridharan also
added, "Any customer, who pays EMIs on time will be automatically eligible
for the benefit. As with the standard Axis Bank housing loan, the new scheme
will come with zero pre payment penalty."
Axis Bank, with 1,674
branches & 10,337 ATMs across 1,080
cities& towns.
Axis Bank has doubled
its housing loan book in the last 2 years. Its home loan book stood at above
Rs. 30,000 crore at the end of the June quarter.
* Equated Monthly
Instalment
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