BSLAMC (Birla Sun Life Asset Management Company Limited ), a part of ABFSG (Aditya Birla Financial Services Group), is taking forward its belief in technological innovation by launching a one of its kind mobile platform “Click - In”.
Click - In offers a unique ability to distributors to submit completed applications via a mobile phone through GPRS. As the name suggests, images of the completed application are uploaded on to a central server where the transaction receipt time is recorded & used for allotment of NAV (Net Asset Value).
‘Click-In’ operates through a customized application developed by BSLAMC, which is installed on to a compatible handset and empowers the distributor to carry out submission of transactions on behalf of the investors. BSLAMC through this application intends to provide suitable convenience to its distributors for submission of transactions anytime / anywhere by introducing this time saving solution.
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| Mr. A. Balasubramanian |
Mr. A. Balasubramanian, CEO, Birla Sun Life Asset Management Company Limited said “We strongly believe that technology innovation is going to be the key growth driver for the mutual fund industry and as a leading MF player we have constantly been at the helm of innovation towards enhancing convenience for our customers and distributors”.
Mr. A. Balasubramanian also said, “Click – In, is one such innovation we would like to empower our distributors with. This is a 24 X 7, anytime or anywhere service available for distributors using GPRS enabled Android or Windows operating system based smart phones. This will help us in expanding our reach to our target retail customers faster by leveraging upon technology as a key driver. We can now offer our products to customers in far off places without having a physical office. Click – In not only offers faster closure of sales but also provides an apt level of comfort and convenience which every distributor or customer is looking out for by converting a PoS (Point of Sale) to a PoT (Point of Transaction)”
This innovative smart phone application authenticated by a digital signature would now enable the distributor to submit their customer’s applications briskly and take advantage of the NAV recorded on the day of transaction.
Reduced Time For Transaction ..!
Traditionally MF (mutual fund) schemes are sold through distributors who meet clients in person, collect the application & documents and hands them over to the nearest AMC branches / Registrar and Transfer Agent (RTA) offices, there by completing the submission process. With the introduction of Click-In, investors can now enjoy a reduced time for transaction submission enabling them to enjoy same day NAV in adherence of regulatory requirements. In addition it will also enable the distributors to penetrate and expand their reach beyond locations where BSLAMC or RTA branches or collection centers are present.
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