AxisDirect, an online trading platform of Axis Securities and Sales Ltd (ASSL), a 100 % subsidiary of Axis Bank, recently announced the launch of ‘AxisDirect - Business Partner Program’. This is a pan India initiative aimed at partnering with Independent Financial Advisors (IFA), Insurance agents and financial planners to expand its AxisDirect client base.
3 - in - 1 Investment Account..!
The partner would refer clients to AxisDirect for opening a 3 - in - 1 investment account through which a client can invest in equities, derivatives, equity SIPs, IPOs, mutual funds, MF SIPs, Bonds, and Company FDs. The Business Partner would also tie-up with Axis Bank for offering a range of retail asset solutions to its clients including home loans, auto loans, loan against shares, & loan against properties.
Mr. Nilesh Shah, Director, AxisDirect said, “Till now, the financial advisory business has focused on investment side of the clients’ requirements. But not much in the liability side of clients’ requirements viz. home loans, auto loans, loan against property, etc. The AxisDirect Business Partner Program, in association with Axis Bank, empowers a financial advisor to introduce its clients to a world class online retail broking platform & a wide range of retail asset solutions.”
Mr. Modan Saha, Joint Managing Director, ASSL, said, “We propose to work very closely with our Business Partners in offering a seamless experience to our clients.”
IFAs interested in partnering with AxisDirect may write at businesspartner@axisdirect.inor call +91 9920799088
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