Peerless Funds Management has conducted an activity called ‘Paint your dreams’- A Sit & Draw Contest in Chennai to help parents understand the importance of financially securing their children’s needs and in turn their future. This unique experimental marketing activity has already been carried out across the country in locations like Mumbai, Ahmedabad, Pune, Bengaluru, Parts of West Bengal, Coimbatore and Guwahati etc.Peerless Mutual Fund invites parents to attend ‘Paint your dreams’, an activity asking their children to participate in the proposed event. As a part of this activity, the child enters a drawing competition and is encouraged to draw a picture of the profession he/she aspires to choose in future. During the final phase of the activity, parents are guided by professionals at Peerless Mutual Fund to understand their child’s future and help them formulate an effective financial plan to achieve their child’s dream.
Peerless MF spokesperson, Mr. Gautam Ghosh said, “Connecting with parents through such interactive activities helps us achieve twin objectives – Firstly, we can drive home the point that they need to seriously think of planning their children’s future after taking their child’s dream in to consideration and secondly it would be advisable to plan financially for such careers and invest in the right products for the long term”
The event turned out to be a huge success in terms of response all across. A count of 723 kids with a total of 1200 plus people walked in at Chitrakulam South Street, Mylapore to participate in this activity. Peerless MF plans to reach out to all major cities through this activity.
About Peerless Mutual Fund..!
Peerless Mutual Fund is the first mutual fund company headquartered in Eastern India - Kolkata. The company is sponsored by The Peerless General Finance India Co Ltd, a diversified business group with mainstay in Financial Services.
Peerless MF is one of the fastest growing MF house in India, Company has started operation in February 2010 and managed to build up an AUM size of over Rs.3801 Crores as on 30th March 2012. The company has created its own presence in around 34 locations to start with having primary focus on Tier II and Tier III locations. For details refer www.peerlessmf.co.in
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