Aviva Health Secure launched Online Protection Product : 12 critical illnesses covered

Aviva Life Insurance announced the launch of its online health plan – Aviva Health Secure. The plan provides the policyholder with a lump sum amount on diagnoses of any critical illness covered by the policy thereby ensuring that the family has adequate funds to meet the unplanned medical expenses and get the best possible treatment.

Available exclusively on the online platform, Aviva Health Secure can be bought for a nominal premium starting Rs. 2000 per year from

While the minimum sum assured is Rs. 5 lakh, the maximum is Rs. 50 lakh. The plan can be bought by a person from 18 years to 55 years of age for a minimum policy term of 10 years and a maximum term of 30 years.

Mr. TR. Ramchandran, CEO& MD, Aviva India said, "These days, people have become vulnerable to critical illnesses at an early age due to lifestyle and stress. Hence, health insurance is critical keeping in mind the rising medical costs. It is estimated that the total healthcare expenses in India will rise to USD 42,500 crore by 2016. Even now 79% of Indians fund their own medical expenses compared to 17% in the UK".

TR. Ramchandran, CEO& MD, Aviva India
Mr. TR. Ramchandran also said, "Our latest offering, Aviva Health Secure is a competitively priced plan & designed to help people cover their medical expenses in case of critical illness & get the best possible treatment. Online distribution is a growing channel and we have seen significant success with our term plan Aviva i - life which is the most competitively priced product in the market. With the launch of this product we hope to further strengthen our online proposition & reinforce Aviva’s strong protection suite of products"

The 12 critical illnesses covered by the plan are heart attack, stroke, cancer, end stage kidney failure, major organ transplant, coronary artery bypass surgery, benign brain tumor, heart valve surgery, motor neurone disease, multiple sclerosis, coma and paraplegia.

Unlike the health insurance product offered by the non-life companies which are indemnity based, Aviva Health Secure offers the policyholder a lump sum based on the Sum Assured for each of the illnesses irrespective of the hospital bills.

One can claim at the first diagnoses of any critical illness provided the critical illness has been diagnosed after 90 days of the policy commencement date or the date of reinstatement.

Key features of Aviva Health Secure:

· Critical Illness Benefit:
You get a lump sum amount in case you are diagnosed with any of the 12 major critical illnesses as listed ahead.

· Convenience:
You can buy this plan online to save the time and effort that would have been otherwise required.

· Tax Benefit:

Premiums paid towards this policy may be eligible for tax benefits as per Section 80D of Income Tax Act 1961. Tax laws are subject to change.

· This is a pure health insurance product and hence nothing is payable in case of death, surrender or maturity under this product.

· Exclusively available on the internet for an online purchase –

· There is a rebate if you opt for a Sum Assured of Rs 10 lakhs and above.

· For more details on risk factors, terms & conditions, please logon to

About Aviva..!

* Aviva provides 43 million customers with insurance, savings and investment products. UK’s largest insurer and one of Europe’s leading providers of life & general insurance. It combine strong life insurance, general insurance and asset management businesses under one powerful brand.

* Aviva India is a joint venture between Dabur Group & Aviva Group. Current paid up capital amounts to Rs. 2,004 crore. Dabur Group is the 74% shareholder while Aviva Group holds 26%. Aviva Group is a UK based insurance company & one of the world’s oldest insurance Groups, with a history dating back to 1696.

* Aviva India’s products have been designed to provide customers flexibility, transparency and value for money. We address all lifecycle needs of a customer – savings, protection, investment and retirement.

* In the 2011 FTSE4 Good index, Aviva Group is recognized as the top insurance company for corporate responsibility in the world, out of more than 100 other organizations in our sector. The Reputation Institute’s 2011 rankings, also place Aviva as the UK’s "most reputable" financial services company.

* Aviva India is also keen to reach out to the underprivileged that have not had access to insurance so far. Through our association with BASIX (a micro financial institution) and other NGOs, we have been able to cover millions of lives.

* The Aviva India media centre at

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Enquiries:
Media:
Aviva India – Pooja Khan, +919811315510, pooja.khan@avivaindia.com
www.twitter.com/avivalifeindia
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