ICICI Pru iCare, an innovative online term insurance product from ICICI Prudential Life Insurance was awarded the Product of the Year 2012 in the Life Insurance category.‘Product of the Year’ is the global consumer recognition standard that celebrates & rewards the best innovations in consumer products and services done through an independent consumer survey across the country.
ICICI Pru iCare was shortlisted by the jury post which the product was put through an independent and 100% face to face consumer survey. The survey was conducted by AC Nielson in 36 markets across India with a participant size of above 30,000 people.
 |
| Manish Dubey, |
Mr. Manish Dubey, Sr. Vice President & Head - Marketing, ICICI Prudential Life Insurance said, “The award is a recognition of ICICI Prudential Life’s consistent endeavour to enhance the customer experience, both offline as well as online. We strongly believe that technology will play a major role in adding new dimensions to the consumer experience with life insurance by making the interaction convenient, affordable & transparent.”
The consumers have voted for ICICI Pru iCare as the Product of the Year 2012 in the Life Insurance category for its easy accessibility, convenience & affordability.
ICICI Pru iCare is a comprehensive term insurance plan which can be bought online in 10 to 15 minutes without any medical tests. A person choosing to buy the plan has to simply log onto ICICI Prudential Life’s website, www.iciciprulife.com and follow 3 simple steps:
1. Select the cover amount,
2. Key in the personal details,
3. Make the payment
The entire process of buying ICICI Pru iCare can be done online at a person’s chosen time and convenience.
About ICICI Prudential Life Insurance:
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank and Prudential plc. It was one of the first players to commence operations when the insurance industry was opened to the private sector in 2000.It has underwritten above 1.30 crore policies since inception.
ICICI Prudential Life Insurance has a network of about 1,000 offices & above 1, 27,050 advisors, as at Dec 31, 2011. In addition to this, the company has over 5000 distribution touch-points and over 10,000 servicing touch-points pan India.
For further information, please contact:
Carolin D’mello, ICICI Prudential Life Insurance Company
Tel: +91 9819256031
Email: carolin.dmello@iciciprulife.com
Issued on behalf of ICICI Prudential Life Insurance by:
Brijesh Kutty, Adfactors PR
Tel: +91 9920460901
Email: brijesh.kutty@adfactorspr.com
No comments:
Post a Comment