Endorse Limca for Rs. 2.5 cr : Coke Ropes in Kareena

Coca-Cola has roped in actress Kareena Kapoor to endorse its drink Limca for about Rs. 2.5 crore per year. The deal has been signed for 2 years.

Coca-Cola, which dropped Akshay Kumar for Thums Up earlier this year, now has 2 top-notch celebrity endorsers - cricketer Sachin Tendulkar for brand Coke, and Kareena for Limca.

Coke's rival PepsiCo’s list of celebrity endorsers includes actors Ranbir Kapoor for Pepsi, Saif Ali Khan for Lay's chips & Asin for Mirinda.
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