HDFC Bank: Women-only premium credit card

India's leading private sector bank HDFC Bank, that has launched premium credit cards exclusively for women.

The special card, namely  Solitaire Premium, with a credit limit of Rs 5 lakh for women. The other card Solitaire again introduced exclusively for women has a credit limit of up to 2 lakh.

The HDFC Bank has nearly 60 lakh credit card customers. Of this, 15 lakh customers are women.

Mr. Pralay Mondal, Country Head, (Retail Assets), HDFC Bank, "We want to hit one crore credit cards in the 2 years and want the women's portfolio to significantly contribute to this with 20 lakh cards,"

HDFC (Housing Development Finance Corporation) Managing Director Mr. Renu Sud Karnad unveiled the first ‘Solitaire Premium’ card.

A recent study by IMRB says urban Indian women’s income has doubled in the last decade.
According to a recent study by FLEXI Careers India, Diversity hiring target among leading companies has gone up by almost 500% since last year.
A Boston Consulting Group report puts the figure of Indian women calculating total household consumption at 44%.
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