Women control two-thirds of the global consumption expenditure of $18 trillion, yet the International 's marketers have failed to impress the fairer sex, says a study by the Boston Consulting Group.
Highlights of Boston Consulting Group Survey.. !
* 'Women Want More', which surveyed 15,000 women across the world including 5,000 in Asia.
* Women, whose buying power is much larger than the total consumer spending in India and China, are dissatisfied with the marketing efforts in categories such as financial services, cars, banking, investments and life insurance.
* Women in India and China consider the demands of time as their primary challenge, while the Japanese are more concerned about aging gracefully.
* Managing household and finances was top of the mind for Indian and Japanese women, but for Chinese women the greatest hassle was not having enough time for themselves. While Indian women are willing to trade up for food, the Chinese are more concerned about personal care.
* Women in Asia control a smaller proportion of the household spend than their western counterparts. In Japan, women control 63% of the household's total consumption, while it is 50% in China and 44% in India.
* 'Women Want More', which surveyed 15,000 women across the world including 5,000 in Asia.
* Women, whose buying power is much larger than the total consumer spending in India and China, are dissatisfied with the marketing efforts in categories such as financial services, cars, banking, investments and life insurance.
* Women in India and China consider the demands of time as their primary challenge, while the Japanese are more concerned about aging gracefully.
* Managing household and finances was top of the mind for Indian and Japanese women, but for Chinese women the greatest hassle was not having enough time for themselves. While Indian women are willing to trade up for food, the Chinese are more concerned about personal care.
* Women in Asia control a smaller proportion of the household spend than their western counterparts. In Japan, women control 63% of the household's total consumption, while it is 50% in China and 44% in India.
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