Dhanlaxmi Bank: Focus on self-employed housing loans

Mr Arvind Halli

Kerala based Dhanlaxmi Bank plans to focus on the self-employed , rather than the salaried class, as part of a strategy to increase its retail portfolio, particularly housing loans.

Mr Arvind Halli, Head (Retail Assets and Credit Card), Dhanlaxmi Bank.,"Even though self employed customers are perceived as riskier, lending to them offers more opportunity for cross-selling of products. For self employed customers the Loan to Value ratio (LTV) is often lower, compared to a salaried customer."
 
Normally, for a salaried customer the LTV is usually as high as 80-85%, while for a self employed customer it could be about 60-65%, as he/she brings in a larger part of his or her own equity.
 About Dbhanlaxmi Bank Ltd..! 

Dhanlaxmi Bank Ltd. was incorporated in 1927 at Thrissur, Kerala by a group of ambitious and enterprising entrepreneurs.Over the 84 years that followed, Dhanlaxmi Bank with its rich heritage has earned the trust and goodwill of clients. It is due to our strong belief in the need to seek innovation, deliver best service and demonstrate responsibility, that we have grown from strength to strength. Be it in the number of customers, the scale of business, the breadth of our product offerings, the banking experience we offer or the trust that people invest in us. With more than 695 touch points across India at your service; our focus has always been on customizing services and personalizing relations. As on June 30, 2010. The mortgage portfolio of the bank as on June 30, was Rs 1,200 crore.

Keywords: Dhanlaxmi Bank | Home loans | Loan to Value ratio

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